Smart Thinking, the new way of thinking about cities

Smart Thinking is the new idea that Colacem and Colabeton presented together at the 51st edition of the SAIE fair in Bologna. It is a new way of marketing our cement and concrete, which no longer only focuses on products performance, but also on all the uses they can allow.

Our stand, inspired by elegance and modernity, thanks to a video wall, stood out in the hall 25, where our most important competitors were also present.

Thanks to our short yet effective videos, visitors were able to appreciate some presentations of our cement and concrete, that highlighted the value and importance of these products for the construction of safe and “intelligent” environments, where people live and build up relationships. During the event, various schools had the opportunity of appreciating the Group’s sustainable industrial approach, which has always paid the utmost attention to all the steps of the production process.